The 'Three Looks' meme originated from YouTuber Jenna Marbles’ 2011 viral video titled 'How to Trick People Into Thinking You're Good Looking.' In the video, she breaks down her appearance into three distinct stages: a normal state, a 'hot' state, and the infamous 'Beast'—a distorted, hilarious face involving a massive double chin and wide eyes. This progression became a foundational internet trope for expressing self-deprecation and the reality behind social media filters. It is widely used to celebrate 'ugly-cute' moments, the struggle of getting ready, or simply the chaotic energy of showing one's true, unpolished self to the internet.