The #BoycottGenshin hashtag is a recurring phenomenon within the Genshin Impact community, typically surfacing on social media platforms like X (Twitter) and TikTok during major game updates. The movement often gains traction in response to perceived issues such as lack of cultural representation in regions like Natlan and Sumeru, underwhelming anniversary rewards, or a lack of communication from developers HoYoverse. While many fans use the tag to demand genuine systemic changes, others use it ironically to highlight the predictable cycle of community outrage followed by a return to the gacha grind. It has become a staple digital protest banner for players to voice collective dissatisfaction with the game's direction.