The Borderlands 3 Boycott refers to the massive backlash Gearbox Software faced in 2019 after announcing the game would be a six-month timed exclusive on the Epic Games Store rather than Steam. Angry fans took to social media and forums to swear off the title, leading to a wave of memes about gamer entitlement and the perceived betrayal of the fanbase. The meme is primarily used to satirize the cycle of internet outrage, specifically the 'boycott' that fails as soon as a popular game actually launches. It captures the tension between digital storefront competition and the inevitable pull of a major franchise release, often highlighting the hypocrisy of vocal critics who play the game anyway.