The Marvel Rivals Chinese Censorship Controversy stems from a restrictive non-disparagement clause found in the creator contracts during the game's alpha testing phase. Developed by NetEase, the hero shooter faced immediate backlash when influencers revealed they were legally barred from providing negative feedback or comparing the game to competitors. This sparked a wave of memes mocking the developer's perceived attempt to manipulate public perception through forced positivity. The memes typically highlight the irony of a superhero game—centered on themes of freedom—being subjected to heavy-handed corporate control. While NetEase eventually apologized and revised the terms, the contract drama remains a popular subject for memes about gaming industry transparency.