The #BoycottMulan movement gained massive traction in 2019 after lead actress Liu Yifei expressed support for the Hong Kong police during the city's pro-democracy protests. The controversy intensified upon the film's 2020 release when credits revealed it was partially filmed in Xinjiang, a region where China has been accused of human rights abuses. Memes featuring the hashtag became a primary tool for activists and netizens to criticize Disney’s perceived prioritization of the Chinese market over human rights. The template is often used to highlight corporate hypocrisy, political contradictions, and the power of consumer boycotts in the digital age.