The #BoycottNRA movement emerged as a digital activism powerhouse primarily on social media platforms following major mass shootings in the United States. It gained significant momentum in early 2018 after the Parkland shooting, as users began pressuring corporations to sever their discount programs and business ties with the National Rifle Association. As a meme format, it often utilizes bold typography, protest imagery, and satirical takes on the 'thoughts and prayers' trope. The template serves as a digital tool for advocacy, allowing users to highlight the influence of lobbying on public policy while demanding legislative action on gun control.