The 'Genshin Impact Anniversary Rewards Backlash' refers to a massive internet phenomenon that first peaked during the game's first anniversary in September 2021. Players felt the provided rewards—roughly ten Intertwined Fates—did not reflect the game's massive financial success or the community's dedication. This led to a coordinated protest where fans review-bombed the game on the Google Play Store and flooded official channels with the 'Fallen Qiqi' emoji, depicting the character Qiqi lying face down in defeat. The meme has since become a recurring seasonal staple in the gaming community, used annually to mock the perceived stinginess of gacha developers and to highlight the tension between corporate profit and player appreciation.