The Arby's meme universe primarily revolves around two distinct trends: the 'Sir, this is an Arby's' punchline and the brand's own surrealist social media presence. The phrase 'Sir, this is an Arby's' originated on Twitter as a way to mock someone who delivers an overly long, dramatic, or inappropriate speech in a mundane setting. It gained massive traction in the late 2010s as a universal rebuttal to 'main character energy' or unhinged rants. Additionally, the brand is known for its 'We Have The Meats' slogan and its penchant for creating pop-culture-inspired cardboard art, which has spawned a dedicated subculture of fan-made memes and nihilistic parodies that play on the contrast between corporate branding and existential dread.