The Wendy's meme phenomenon stems from the fast-food giant’s revolutionary social media presence, specifically on Twitter, where the brand abandoned corporate jargon for savage roasts and sharp wit. Emerging into the limelight around 2017, the 'Sassy Wendy' persona became a viral sensation by roasting competitors like McDonald's for their frozen beef and mocking users who dared to challenge the brand's quality. These memes typically take the form of tweet screenshots that highlight a devastating burn or a witty comeback. Today, the Wendy's meme represents the ultimate 'brand with attitude,' used across the internet to celebrate clever insults and the shift toward more relatable, aggressive marketing in the digital age.