The Smug Wendy's meme originated from the brand's pivot to a 'savage' social media persona on Twitter, where the official account began roasting competitors and customers alike. This personality was personified by the internet through various fan art interpretations, most notably an anime-style depiction of the Wendy’s mascot with a condescending and smug expression. First gaining significant traction around 2017, the character became a symbol of corporate sass and superior wit. It is widely used to dismiss inferior opinions, mock rival fast-food chains, or simply to deliver a 'well-actually' moment with an extra layer of attitude.