Nihilist Arby’s originated from a parody Twitter account created by Brendan Kelly in 2015, which quickly became a viral sensation for its bleak, existential commentary masquerading as corporate branding. The meme works by juxtaposing the cheerful, aggressive marketing of the Arby's fast-food chain with the crushing weight of human insignificance and the inevitability of death. Each post typically follows a pattern: a horrifying realization about the universe followed by a mundane call to action to eat a sandwich. It serves as a satirical critique of corporate social media personas and resonates with the internet's love for absurdist humor, proving that even in a cold, uncaring cosmos, people still want Horsey Sauce.