The McRib meme centers around the elusive seasonal pork sandwich from McDonald's, which first debuted in 1981. Because the sandwich appears and disappears from the menu sporadically, it has developed a cult-like status on the internet. Memes typically focus on the frantic excitement when 'McRib Season' is announced, or humorously critique the sandwich's processed nature and its iconic boneless rib shape. It has become a symbol of corporate scarcity marketing and consumer obsession, frequently trending on social media whenever the sandwich makes its limited-time comeback.