The 'You Can't If You Don't' meme, also known as Roll Safe, features actor Kayode Ewumi from the 2016 BBC Three web series Hood Documentary. The image captures the character RS pointing to his temple with a knowing smile after delivering a piece of 'smart' advice that is actually hilariously illogical. It first gained massive popularity on Twitter in early 2017 as users paired the image with captions suggesting absurd ways to avoid problems by simply not participating in the situation. It remains the ultimate template for celebrating life hacks that make absolutely no sense.