The Clever Thoughts meme, widely known as Roll Safe, features actor Kayode Ewumi as the character Reece Simpson in the 2016 BBC Three web series Hood Documentary. The image of him pointing to his temple while smiling became a viral sensation in early 2017. It is primarily used to illustrate life hacks or logical fallacies that involve avoiding a problem by making the conditions for that problem impossible. For example, one cannot be disappointed if they never expect anything. The meme celebrates the humor found in intentionally poor decision-making and circular reasoning.