The Roll Safe meme features actor Kayode Ewumi as the character Reece in the 2016 BBC Three web series 'Hood Documentary.' The image captures a moment where Reece points to his temple and smiles, implying a stroke of genius or 'galaxy brain' logic. It became a viral sensation in early 2017, used to provide mockingly poor advice or to justify questionable decisions by finding a logical loophole. Typically, the captions follow the format of preventing a negative outcome by avoiding the situation entirely, such as 'You can't get fired if you don't have a job.' Its enduring popularity lies in its perfect depiction of smug, flawed reasoning that resonates across social media platforms.