Often misidentified as Eddie Murphy, the 'Thinking' or 'Roll Safe' meme actually features actor Kayode Ewumi from the 2016 BBC Three web series Hood Documentary. The image captures the character Reece Simpson (Roll Safe) tapping his temple and smiling, implying a piece of questionable logic that 'solves' a problem by avoiding it entirely. It went viral in early 2017 as a way to mock poor decision-making or life hacks that are technically true but objectively ridiculous. It has since become the internet's universal symbol for sarcastically brilliant but terrible advice.