The Roll Safe Think About It meme features actor Kayode Ewumi as the character Reece Simpson in the 2016 BBC Three web series Hood Documentary. The image captures a moment where Ewumi points to his temple and smiles, originally intended as a joke about his character's misplaced self-confidence. It exploded in popularity on Twitter and Reddit in early 2017, becoming the go-to format for mocking poor decision-making or presenting absurd loop-holes as genius advice. The meme's enduring appeal lies in its ability to frame completely nonsensical logic as a brilliant strategic epiphany.