The Toucan Sam Redesign meme emerged in May 2020 when Kellogg's unveiled a drastically different look for the iconic Froot Loops mascot. Moving away from his polished 3D aesthetic, the new version featured a flat, neon-colored 2D style with human-like teeth and a psychedelic beak, which immediately sparked intense backlash across social media. Critics compared the new look to the polarizing 'CalArts' style of animation and mourned the loss of the bird's detailed classic design. The meme is primarily used to highlight the trend of corporate simplification or to express disappointment when a beloved brand character is modernized in a jarring, unnecessary, or aesthetically unpleasing way.