The Sbubby meme originated on Tumblr around 2016 when a user posted a distorted Subway logo with the nonsensical text 'Sbubby' and the tagline 'Eaten Fresh.' Unlike the 'Expand Dong' style of memes which are intentionally messy and crude, Sbubbies are characterized by their 'clean' aesthetic, where the editing is so seamless it looks like an official, albeit nonsensical, brand redesign. The trend gained massive popularity on Reddit through the r/sbubby community, evolving from simple logo swaps to complex cultural commentary. It celebrates the absurdity of corporate branding by stripping logos of their meaning while preserving their visual identity.