Sam Pepper became a central figure in internet culture during the early 2010s, primarily known for his highly controversial prank videos on YouTube. His content often sparked widespread debate regarding the ethics of 'social experiments' and public pranks, leading to significant backlash and several viral moments that transitioned into meme status. The meme typically uses his image to satirize the 'it's just a prank' defense or to mock questionable behavior online. Today, the Sam Pepper template is a staple for creators looking to poke fun at internet drama, influencer culture, or poorly thought-out public stunts.