Steam Sales memes center around the seasonal events on Valve's PC gaming platform, where massive discounts often lead users to buy more games than they can ever play. These memes frequently feature Valve's co-founder, Gabe Newell (affectionately known as 'Lord Gaben'), personified as a divine figure or a hunter of wallets. The humor typically focuses on the internal struggle between a gamer's financial responsibility and the irresistible urge to grab 'all-time low' deals, resulting in the legendary 'pile of shame' or unplayed backlog. From the Summer Sale to the Winter Sale, these templates remain a staple of gaming culture, symbolizing the bittersweet relationship between PC gamers and their bank accounts.