Steam memes primarily center around Valve’s digital storefront and its charismatic co-founder, Gabe Newell, often referred to by the community as 'Lord Gaben.' The memes typically satirize the legendary Steam Summer and Winter Sales, where massive discounts tempt gamers into buying titles they likely will never play. Common tropes include Gabe Newell depicted as a divine figure, the 'wallet-draining' nature of the platform, and the perennial joke regarding Valve's inability to count to three for a Half-Life sequel. These memes serve as a cultural touchstone for the PC gaming community, reflecting the love-hate relationship between players and their ever-growing digital libraries.