Gabe Newell, affectionately known as 'Gaben' by the internet, is the co-founder and president of Valve Corporation, the company behind Steam and iconic franchises like Half-Life and Portal. His meme status evolved from his direct communication with fans and the massive popularity of Steam, eventually ascending to the title of 'Lord Gaben' within the PC Master Race community. Common themes include his perceived inability to count to three—referencing the lack of a third installment in major Valve series—and the devastating impact of Steam sales on gamers' bank accounts. These memes are used to celebrate Valve's successes, poke fun at long-awaited sequels, or lament the financial drain of digital storefront discounts.