The Epic Games Store became a major meme subject shortly after its 2018 launch, primarily fueled by its aggressive strategy of securing timed exclusives and offering high-quality free games every week. Memes often center on the 'Steam vs. Epic' rivalry, depicting Steam as the established king and Epic as the disruptive challenger throwing money at the community. Common tropes include users claiming they only use the launcher for the free titles or jokes about the store's lack of social features compared to competitors. Whether it's celebrating a massive GTA V giveaway or complaining about launcher performance, these memes reflect the polarized and often humorous state of the modern PC gaming ecosystem.