The Stanley Cup Trend, specifically revolving around the Stanley Quencher H2.0 FlowState Tumbler, became a massive cultural phenomenon fueled by social media platforms like TikTok and Instagram. Initially a brand associated with rugged outdoorsmen, the 40oz tumbler pivoted to become a status symbol for suburban influencers and the WaterTok community. The craze reached a fever pitch with limited-edition releases at Target, leading to viral videos of crowds rushing stores. Memes typically satirize the extreme consumerism, the massive size of the cups, or the irony of owning dozens of 'reusable' bottles. The trend was further solidified when a Stanley cup famously survived a car fire with ice still inside, turning a functional product into a legendary internet icon.