The Mug Root Beer meme, often encapsulated by the phrase 'Mug Moment,' emerged as a form of ironic shitposting that celebrates the soda brand with over-the-top, cult-like devotion. Centered around the brand's mascot—a muscular bulldog—and a distinctive brown-and-gold color palette, the meme gained massive traction on platforms like Discord, Twitter, and TikTok in late 2021. It often positions Mug Root Beer as superior to all other beverages, particularly 'Lean' or rival brand Barq's, using deep-fried imagery and loud, distorted captions. A 'Mug Moment' can describe anything from a literal glass of the soda to a situation of extreme chaos or triumph, solidified by the community of self-proclaimed 'Mug Maniacs' who flood comment sections with bulldog emojis.