The Hydro Flask meme became a cultural phenomenon in 2019 as the centerpiece of the 'VSCO Girl' subculture. Known for its durable design and vibrant colors, the bottle became more than just a hydration tool—it was a status symbol paired with scrunchies, oversized t-shirts, and metal straws. The meme specifically pokes fun at the distinct 'clanging' sound the bottles make when dropped and the stereotypical personality traits associated with their owners, such as the catchphrases 'sksksksk' and 'and I oop.' It represents a specific era of internet aesthetic that blends environmental consciousness with consumerist trends, frequently used to parody Gen Z lifestyle tropes.