Operation #TrumpCup began in November 2016 as a grassroots social media campaign after a viral video showed a confrontation at a coffee shop. Supporters of Donald Trump encouraged others to visit Starbucks and provide 'Trump' as their name for orders, forcing employees to write the name on the cup and shout it out loud in public. This movement served as a form of 'silent majority' protest against perceived corporate bias. The meme typically features images of branded coffee cups with the name clearly visible, used to represent defiance, political support, or the act of trolling mainstream establishments during a highly polarized election cycle.