The 'Yes Chad' meme, also known as Nordic Gamer, originated on 4chan in late 2019 as an evolution of the Wojak character family. It typically depicts a 'Brainlet' or a frantic character questioning the Chad’s unconventional or simple lifestyle choices in a judgmental tone. The Chad character, defined by his stoic expression and blonde beard, responds with a simple, unapologetic 'Yes.' This meme format is widely used to signal confidence in one's own opinions or behaviors, regardless of societal pressure, and has become a staple in internet culture for asserting dominance through brevity and self-assurance.