The 'Norf F.C.' meme, often featuring the catchphrase 'Simple As,' originated as a caricature of a stereotypical Northern English working-class man, frequently represented by a photograph of a man known as 'Big John.' The meme typically presents a list of preferences—such as 'Luv me wife,' 'Luv me beer,' and ' 'ate the Souf'—ending with the definitive 'Simple As' to mock a lack of nuance in political or social opinions. It gained massive popularity on Twitter and 4chan as a way to satirize British nationalism and football culture. Today, the template is used broadly to portray a stubborn, simplistic worldview on any topic, contrasting the 'Norf F.C.' character against the more refined 'Souf F.C.' or 'Globalist' archetypes.