The 'You Big Into Peaky Blinders / Don't Even Joke Lad' meme originates from a viral video capturing a humorous interaction that highlights the often exaggerated fandom surrounding the British crime drama. It typically features two characters where one asks about an interest in the show, and the other responds with a deadpan, aggressive enthusiasm that has become a staple of Scouse internet culture. The template is widely used to satirize 'alpha' male tropes, intense niche hobbies, or anyone who takes their personal interests a bit too seriously. Its popularity peaked on platforms like TikTok and Twitter, where users swap out 'Peaky Blinders' for other obsessive fanbases or hyper-fixated lifestyle choices to create relatable, self-deprecating humor.