Blokecore emerged as a viral fashion trend in the early 2020s, popularized by TikTok creators who leaned into the aesthetic of the stereotypical British 'bloke.' The style focuses on vintage football shirts, straight-leg denim, and classic sneakers, evoking the atmosphere of 1990s terrace culture and pub life. As a meme, it often pokes fun at the sudden global obsession with retro sportswear, contrasting the humble origins of English football fans with high-fashion interpretations of the look. It is widely used to celebrate 'proper' football culture or to joke about influencers who adopt the aesthetic without knowing the history of the jerseys they wear.