Barry, 63, refers to a photograph of a shirtless, cheerful middle-aged British man who has become the face of the 'Simple As' meme format. First appearing in 2018, the image gained massive traction across Reddit and Twitter as a caricature of a stereotypical 'Brexit Geezer' or English football fan. The format typically follows a specific linguistic pattern: 'Luv me [item], 'ate [item] (not racist, just don't like 'em), simple as.' It parodies the uncomplicated, often nationalist or localist worldview of a specific demographic of older English men. Today, Barry represents a strangely wholesome, albeit gritty, symbol of northern English culture and unbothered contentment.