The 'I Swear On Me Mum' meme is a staple of British internet subculture, typically associated with the 'Chav' aesthetic and aggressive street slang. Usually featuring images of confrontational youths or the famous 'U Wot M8' kid, the phrase is used to mock overly defensive or hyper-masculine posturing. It rose to prominence in the early 2010s across image boards like 4chan and Reddit, often accompanied by intentional misspellings like 'gabber' and 'rek'. The meme serves as a humorous parody of regional British dialects and the rowdy online behavior often found in comment sections and gaming lobbies.