The 'Beast' meme primarily stems from the internet's fascination with YouTuber MrBeast’s high-energy persona and his signature 'pose'—arms outstretched and eyes wide with enthusiasm. While originally intended for video thumbnails to drive clicks for philanthropy and extreme challenges, the image was co-opted by the 'Phonk' music community and irony-driven meme pages. These memes often feature distorted versions of his face or surreal captions that exaggerate his generous nature into something absurd or even slightly menacing. It is widely used to represent the feeling of extreme success, intense focus, or the chaotic energy of modern YouTube culture.