The 'Fake MrBeast' meme primarily stems from a thumbnail for a 'MrBeast vs Squid Game' rap battle video by YouTuber Freshy Kanal, featuring an actor (Skitzy) who looks remarkably like Jimmy Donaldson but with a slightly uncanny, exaggerated expression. It gained viral status on social media as a 'budget' or 'bootleg' version of the famous philanthropist. Users typically employ the template to represent 'we have X at home' scenarios or to parody the high-energy, high-stakes style of MrBeast's actual video thumbnails. The meme thrives on the uncanny valley aspect of the lookalike, making it a go-to for surreal or ironic humor regarding cheap imitations.