The Lookism meme stems from the popular South Korean webtoon of the same name, which explores the social prejudice people face based on their physical appearance. In the meme world, it has evolved into a centerpiece for the 'looksmaxxing' and 'mewing' subcultures, often featuring the protagonist's dramatic physical transformations or the 'Bye Bye' gesture associated with maintaining a sharp jawline. It is typically used to satirize how society treats individuals differently based on their looks, or to celebrate the pursuit of aesthetic perfection. The template gained massive traction on TikTok and Reels, where users pair the imagery with synth-pop music to highlight massive character glow-ups or the concept of 'mogging' others.