Jordan Barrett, the Australian high-fashion model known for his extreme facial features, became a central figure in the looksmaxxing and mogging subcultures of the internet. His piercing hunter eyes and razor-sharp jawline are often held up as the unattainable gold standard for male aesthetics. These memes usually contrast ordinary people with Barrett’s God-tier genetics, often appearing in phonk-style edits or used to illustrate the concept of mogging—where one person physically outshines another. The meme highlights the digital obsession with facial harmony and self-improvement trends like mewing that dominate social media platforms like TikTok and Instagram.