The Jelqing meme refers to a controversial physical technique that was ironically repurposed by 'Looksmaxxing' and 'Brain Rot' internet subcultures. While originally discussed in niche health forums, the term exploded in popularity on platforms like TikTok and Twitter throughout 2023 and 2024, often paired with other self-improvement trends like Mewing and Mogging. The meme is typically used ironically to mock extreme self-improvement obsession or as a nonsensical punchline in surreal, high-energy videos. It represents the internet's unique ability to take obscure, fringe topics and transform them into mainstream, chaotic humor within the 'Sigma' and 'Alpha' male parody genres.