The 'Get Your Fucking Ass Up And Work' meme originated from a March 2022 Variety interview featuring Kim Kardashian, Khloé Kardashian, Kourtney Kardashian, and Kris Jenner. During the interview, Kim offered controversial advice for women in business, stating that 'it seems like nobody wants to work these days.' The clip immediately went viral on TikTok, Twitter, and Instagram, drawing sharp criticism for being out of touch with the economic realities of most people. It evolved into a popular reaction image and video format used to satirize hustle culture, corporate entitlement, and the disconnect between billionaire celebrities and the working class. Creators often use the template to mock demanding bosses or to provide ironic motivation for mundane tasks.