The Handsome Face meme, most famously epitomized by 'Handsome Squidward' from SpongeBob SquarePants, captures the humorous contrast between a character's normal appearance and an exaggeratedly chiseled, masculine version of themselves. This aesthetic has evolved through internet culture to include the 'Gigachad' look and the 'Sigma' face, often characterized by sharp jawlines and high cheekbones. It is frequently used in 'glow-up' videos or to 'mog' others—a slang term for looking physically superior to someone else. The meme thrives on irony, using these hyper-masculine features to represent a sudden peak in confidence or physical attractiveness after a minor positive change.