The #BratzChallenge is a viral internet phenomenon that took social media by storm, particularly on platforms like Instagram, TikTok, and Twitter. Participants use makeup, fashion, and photo editing to transform themselves into real-life versions of the iconic Bratz dolls, characterized by their almond-shaped eyes, full lips, and trendy streetwear. While it started as a showcase for incredible makeup artistry in early 2019, it quickly transitioned into a meme format used to compare different styles or ironically highlight the contrast between everyday looks and high-glamour aesthetics. The trend taps into early 2000s nostalgia, allowing creators to express their individuality while paying homage to the dolls that defined a generation's sense of 'passion for fashion.'