RiceGum, born Bryan Le, rose to internet fame through his controversial YouTube career characterized by celebrity diss tracks and high-energy 'flexing' videos. His over-the-top persona and frequent clashes with other creators made his facial expressions and catchphrases, like 'Did I ask?', instantly recognizable meme material. These memes are widely used to portray arrogance, dismissiveness, or to satirize the influencer lifestyle of the mid-2010s. Whether it is used for a genuine roast or a self-deprecating joke about clout-chasing, the RiceGum template remains a staple for social media commentary on internet fame.