The RiceGum and iDubbbz feud reached its boiling point in October 2017 when iDubbbz released his highly anticipated 'Content Cop – RiceGum' episode. The video criticized RiceGum's arrogance and content style, famously coining the phrase 'Did I do that?' and sparking a massive wave of memes surrounding the 'Content Deputy' response. This era of YouTube history is defined by the sharp decline in RiceGum's reputation and the rise of the 'Irrelevant' label. Users typically employ these templates to mock influencers who think they are untouchable or to revisit the peak 'drama-tube' era of the late 2010s.