The 'It's Evolving, Just Backwards' meme originated from a YouTube video by PewDiePie (Felix Kjellberg) in 2019 during a Reddit review segment. While reacting to a post, PewDiePie used the phrase to describe something that appeared to be regressing despite attempts at advancement. It quickly became a viral reaction image used to criticize tech companies for removing essential features, mock unnecessary 'upgrades,' or point out social trends that feel like a step back in time. The template is highly effective for expressing frustration at the irony of modern progress through the lens of one of the internet's most recognizable personalities.