The Upgrade Button meme, often associated with the 'Upgrade / Fuck Go Back' variation, features a hand pressing a specialized blue 'Upgrade' key on a keyboard. It typically showcases a three-panel progression where an initial subject is 'upgraded' into a superior or more desirable version, though the punchline often involves the upgrade going too far, leading to the 'Go Back' reaction. Originating as a series of illustrations on sites like Tumblr and Reddit around 2016, the template became a staple for comparing software updates, video game graphics, and character designs. It is widely used to satirize the idea of progress by showing that sometimes the original version was better all along.