The YouTube Rewind meme phenomenon primarily stems from the 2018 edition of the platform's annual recap, which famously became the most disliked video in YouTube history. Featuring Will Smith opening the video with the iconic line 'It's rewind time' and later looking through a telescope to exclaim 'Ah, that's hot,' the template is used to satirize situations that are painfully out of touch, cringe-worthy, or desperately in need of a 'redo.' While YouTube eventually canceled the official series due to the immense backlash and perceived disconnect with the creator community, the memes live on as a symbol of corporate misunderstanding of internet culture. Users typically apply these frames to mock outdated trends, corporate failures, or highlight moments they wish they could delete from the timeline.