The 'Then and Now' meme format is a cornerstone of internet culture, serving as a versatile tool for highlighting drastic changes over time. Whether it is comparing historical eras, personal growth, or the 'Swole Doge vs. Cheems' style of generational shifts, this template relies on the stark contrast between two distinct moments. It gained massive traction across platforms like Reddit and Twitter as a way to satirize the perceived decline of certain standards or to celebrate technological advancement. The format's simplicity allows users to bridge the gap between nostalgia and modern reality, making it a staple for both biting social commentary and relatable everyday humor.