The 'How It Started vs. How It’s Going' meme format gained massive viral traction on Twitter in late 2020 as a way for users to showcase personal growth, relationship milestones, or career achievements. Initially used to celebrate success, the template quickly evolved to include self-deprecating humor and ironic 'glow-downs' where the 'How It's Going' side depicts a chaotic or failed outcome. Its simplicity—pairing a beginning stage with a current result—makes it one of the most versatile formats for storytelling, reflecting both the aspirations and the harsh realities of internet culture.