The 'I Know the Power of Patriarchy' meme stems from Greta Gerwig's 2023 blockbuster, 'Barbie.' In this iconic scene, Ken, played by Ryan Gosling, returns to Barbieland after a brief trip to the real world where he mistakenly concludes that patriarchy is primarily about horses and men in positions of power. The meme quickly gained viral status on social media platforms like TikTok and X (Twitter), used to mock sudden, often misguided realizations or to satirize the absurdity of gender dynamics. It is frequently paired with captions describing someone discovering a new interest, niche hobby, or system that they believe will revolutionize their life, often with a humorous or self-deprecating tone.